European Pay
European Pay lets cafés, restaurants, salons and shops in France take QR and SEPA Instant payments and turn them into loyalty: cashback, points and win-back campaigns. We are rebuilding its website around one idea, every payment a returning customer. The client’s current site stays live until the new one launches.
- Client
- European Pay
- Industry
- Fintech & crowdfunding
- Region
- France
- Status
- In development · 2026
- Current site
- european-pay.eu (opens in a new tab)
- New site
- european-pay.duckdns.org (opens in a new tab)In development
- Services
- Web developmentUI/UX design
European Pay
Fintech & crowdfunding · France · In development
The client
About European Pay
European Pay (formerly FrancePay) is a payments and loyalty platform from Digital Payment Services (DPS) in Paris. Merchants get QR payments, loyalty and cashback, an AI engine that spots regulars who have stopped coming, and e-invoicing ready for France’s 2026 mandate, on simple monthly plans.
Challenge
The problem to solve
The product had grown well beyond payments, into loyalty, cashback, scan-and-order and compliant e-invoicing, but the website still explained it as a payment app. A merchant on a busy high street needs to understand in seconds what they get, what it costs and how quickly they can start.
- Explain eight tools as one simple offer.
- Show how a payment becomes a returning customer.
- Put pricing and e-invoicing readiness up front.
- Publish in English and French, with content the team can edit.
Solution
What we built
We restructured the story into numbered chapters that move from the merchant’s problem to the product, with illustrated payment flows, phone mockups of the merchant app and a clear pricing table. Pages cover the platform, pricing, e-invoicing 2026, developers, customers and the company, in English and French. Content lives in a headless CMS, so the team can update offers and copy without a developer.
- 01Marketing site in English and French
- 02Illustrated payment and loyalty flows
- 03Pricing and plans
- 04E-invoicing 2026 page
- 05Developer, customer and company pages
Features
01
One QR, eight tools
Payments, loyalty, cashback, ordering and e-invoicing presented as one product with one monthly bill.
02
Flows you can follow
Animated diagrams show how money and rewards move, step by step.
03
Pricing up front
Four plans side by side, with per-transaction and onboarding costs stated plainly.
04
Editable by the team
Copy, offers and articles live in a headless CMS, in both languages.
Technology
Results
The new site is in development and can be previewed at its staging address. The client’s current site remains live until launch.
What happens next
- 01
We reply within one working day
A real person, with first questions about your goals.
- 02
We clarify scope and constraints
A short call about users, timelines, budget and risks.
- 03
You get a written proposal
Scope, team, timeline and a fixed or monthly price.
- 04
We start building
Kickoff within the week, a shared board and weekly demos.
Start a project
Bring the idea. We bring the team that ships it.